Today Air New Zealand operates its final service to Wanaka. This is a post on the history of the 8 year service.
Late
in 2003 Air New Zealand announced that its Link carrier, Eagle Air, would
commence a new daily service between Christchurch and Wanaka using Beech 1900Ds
in March the following year.
The
first flight was operated by Beech 1900 ZK-EAP on the 19th of March
2004. On board was the Air New Zealand Group General
Manager of Marketing, Network and Sales, Norm Thompson. He was reported as
saying that "Flying in today was a great occasion because it marks the
start of a new era for the Wanaka region. This is an exciting opportunity for
Wanaka locals, regular travellers and holidaymakers to Wanaka, and we need
their support to make this service an on-going success."
The
initial timetable had a Monday to Friday departure from Christchurch
at 10.45am which arrived at Wanaka an hour later at 11.45am. The return journey
departed at 12.05pm and arrived back in Christchurch at 1.00pm. The Sunday
service departed Christchurch at 10.55am and Wanaka at 12.15pm, while the
Saturday schedule had a 1.10pm departure from Christchurch and a 2.30pm departure
from Wanaka.
Over
the peak summer period of 2005/2006, from December 26 to January 20, Air New
Zealand increased the weekday flights to twice a day. A similar expansion of
flights was made during the 2006 ski-season with extra Christchurch-Wanaka
services operated during the peak of the season from the 7th of
August to the 21st of
September 21. From this time on extra Friday and Sunday services operated year round.
Over the next three years the service operated with between 7 and 9 flights per
week.
After
taking over the Wanaka Airport in 2009 the Queenstown Airport Corporation approached
Eagle Air about the possibility of increasing flights to Wanaka, and in
particular to explore whether there would be more demand for earlier and/or
later flights in and out of Wanaka. This moved was very much supported by Lake
Wanaka Tourism and the Wanaka Chamber of Commerce who were buoyed by visitor
statistics released showing that Wanaka had the highest proportional increase in
tourist numbers in New Zealand. In March 2010 some 50 local representatives met
with Eagle Air’s chief executive, Carrie Hurihanganui. At the meeting, which
was reported in the Otago Daily Times, Carrie Hurihanganui said that, Eagle Air's daily noon flight schedule into
Wanaka Airport was "unprofitable". The Wanaka flight to and from
Christchurch was "marginal at best" and although it was not Eagle
Air's "lowest-performing route" it was in the bottom half of the domestic
carrier's 21 destinations. There had been a "reasonably static"
demand for the existing flight service, with passenger numbers staying at about
70% of capacity during the past six years. Increasing capacity or changing
flight schedules to Wanaka presented significant challenges to Eagle Air's
overall domestic flight network, although these challenges were “in no way
insurmountable.” The president of the local Chamber of Commerce, Leigh
Stock, was reported as saying the noon timing of Eagle Air's existing
flight service was unsuitable for local business travellers and, as such, was
"virtually ignored" in favour of travelling to fly out of Queenstown.
Many business owners at the meeting asked if Eagle Air would consider a change
in flight scheduling to allow for morning and afternoon flights in and out of
Wanaka Airport.
Later
the same month, FlyDirect, a new charter company, announced its intention to
fly charter flights from Wellington and Christchurch into Wanaka using Vincent
Avaition’s Dash 8 and Air Chathams’ Convair. The flights, scheduled to begin on
the 1st of July, were aimed at offering package skiing holidays that
included air fares, accommodation, ski passes and rental cars. By June that year
FlyDirect had collapsed but Wanaka’s desire for an air service had only
increased. Whether it was Wanaka’s enthusiasm or the perceived threat of some
other FlyDirect-type competition, but in July 2010 Air New Zealand announced a
three to six month trial of new flights to Wanaka with the number of flights
increased by 40%. The
new schedule, which began on the 30th of August 2009, offered two flights each way on Mondays, Wednesdays, Fridays and Sundays, and
one flight each way on Tuesdays, Thursdays and Saturdays.
Eagle
Air’s General Manager, Carrie Hurihanganui, was reported as saying The solid patronage of the direct service
between Christchurch and Wanaka clearly showed us that one non-stop flight per
day needed to be reviewed to serve the needs of both business and leisure
travellers. The additional flights reinforce Air New Zealand’s commitment to
the Wanaka region, helping to grow the region’s business and tourism links. We
have been working closely with local stakeholders since March, including Wanaka
Chamber of Commerce, Lake Wanaka Tourism and Queenstown Lakes District Council,
who are confident that there will be strong demand for the additional services.
The trial will give us the opportunity to gauge the level of local support we
receive for the retimed and additional flights. The retimed early morning
flights offer improved timings for business travellers. While the new Friday
and Sunday afternoon flights provide great options for weekend visitors.
The
Monday, Wednesday and Friday services had departures out of Christchurch at
8.30am and 3.50pm and the return flights departing out of Wanaka at 9.50am and
5.10pm. The single Tuesday and Thursday flights followed the morning schedule
of the other weekdays while the weekend services saw a Saturday and Sunday
service leaving Christchurch just before 11.00am and leaving Wanaka just after
noon with a second flight from Christchurch on Sundays at 1.55pm and leaving
Wanaka at 3.15pm.
By
the end of November 2010 Carrie Hurihanganui said there was no doubt more passengers
were travelling but it was too early to make any definite decision on the
success of the new service. By March 2011 the Eagle data showed inbound flights
to Wanaka were not as well frequented as outbound flights and the general
sentiment from Eagle Air was that while the response to the improved service
has okay that it could do better. The expanded service remained until June 2011
when the Monday afternoon service was cut, and then in December 2011 it was
announced that the service would reduce to a daily service from the end of
January 2012.
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Eagle Air's Beech 1900D ZK-EAR at Wanaka on 8 January 2013 |
Carrie
Hurihanganui was reported as saying Eagle worked
hard with the local business and tourism sectors to try to make the new
schedule work. While the schedule changes over the past year have seen some
growth in the market, other influencing factors such as seat factor, fare
levels etc have not grown. Consequently with escalation in fuel costs and
increases in operating costs, the poor performance of the route has
significantly escalated.
The Wanaka service continued
to struggle and on the 14th of November 2012 Eagle
Air announced it was suspending it from the 30th of January 2013. Carrie
Hurihanganui said the service had always struggled commercially and had lost “hundreds of thousands of dollars
over the years" and was
"not projected to break even in the near future". The withdrawal of
the air service from Wanaka meant the loss of three part-time jobs at Wanaka
Airport.
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The final Wanaka timetable - January 2013 |
The
final flight was operated today, the 30th of January 2013, by Beech 1900 ZK-EAG.
There are two major reasons why the Wanaka service failed to perform.
Foremost was Wanaka’s close proximity to Queenstown where direct flights with
cheap fares were available to the three main centres as well as to the main
east coast Australian cities. A second reason was that Air New Zealand never
seemed to grasp who the Wanaka service was for. The initial 2004 timetable had
a departure out of Christchurch about 11.00 am with the return from Wanaka 80
minutes later. Was the timetable an attempt to target tourists or business
people or was it determined by the fact that an aircraft was free after the
morning services between Christchurch and Hokitika? When the more twice daily
business timetable was introduced it was late for Wanaka business people
arriving into Christchurch at 10.45am and leaving southbound at 3.50pm. Eagle
is not a dedicated tourist airline as Mount Cook Airlines once was. Certainly
the Beech 1900 was not an ideal machine for skiers with their snow boards and
skis. Nor is the Beech 1900 a big enough aircraft to offer a range of reduced
fares as can be offered on a Boeing or Airbus service.
For a pictorial on the flight to and from Wanaka see...
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Wanaka's terminal...
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It was to be almost eight years before Wanaka received a new air service in the form of Sounds Air in November 2020. In that time the Lake Wanaka/Lake Hawea areas have experienced rapid growth. It will be interested to see if Sounds Air finds the right formula for the niche there to be filled.