29 April 2015

Sounds Air Wine Country Service Seems More Likely



Wine lovers will likely be able to zip between Hawke's Bay and Marlborough on a new air service as soon as August. Sounds Air managing director Andrew Crawford said there was a "high likelihood" a service would be up and running between Napier and Blenheim. "Our hands are tremendously full, as you can imagine," he said, of the carrier's expansion. It has recently picked up two services which are being dropped by Air New Zealand: a Westport service starting tomorrow, and a Taupo-to-Wellington route starting soon. A nine-seater Pilatus PC12 plane could be flying between Hawke's Bay and Marlborough as soon as August. "Securing the Taupo service, Hawke's Bay is looking more likely because it means we've got to buy another aircraft." A Hawke's Bay service, first tipped to be in the pipeline last month, would initially consist of two return flights on Mondays and Tuesdays - one in the morning and one at night, Mr Crawford said. The Marlborough region is the country's biggest wine producer, while Hawke's Bay is the second biggest. "What we're trying to achieve is for people in the wine industry and people who want to commute between the two wine regions, of which there are a lot." But it could also be used by tourists and locals. The company currently has two Pilatus PC12 planes, and is considering buying a third. The Swiss-made planes seat nine. Mr Crawford said people should not be fooled by the aircraft's single engine - the flight from Napier to Blenheim would take only 45 minutes. "They're pressurised. They go high and fast - very fast. They're a turbine-powered aircraft. The biggest user [of them] is the [US] air force." Sounds Air has operated for more than 25 years and is regarded as a specialist Cook Strait flyer. The company has its own airport near Picton and also links Nelson, Wellington, Paraparaumu and Wanganui. Mr Crawford said the cost for passengers of a Napier-Blenheim service had yet to be worked out. A check last night showed the cheapest fare on the national airliner from Napier to Blenheim on Saturday and returning on Sunday was $537. Napier Mayor Bill Dalton said the proposed service was "very exciting for Hawke's Bay". "I think it's fantastic, not just for Napier but for the whole of Hawke's Bay. We choose to live in Napier and Hawke's Bay because of the lifestyle, but we do need connectivity with the rest of the country and the world. Any connectivity coming in and out of Napier has got to be good for tourism." Hawke's Bay Airport chief executive Nick Story said the company was "very much looking forward" to working with Sounds Air. "The Sounds Air proposal for a direct air link between Hawke's Bay and Marlborough is great news for our wine industry in particular, and also has the potential to stimulate tourism growth in the respective regions over time." Last month, the airport announced a $5 million terminal upgrade and a new name - Ahuriri Airport Hawke's Bay.

10 comments:

  1. Could see this this service being extended to include Gisborne as then all of the major wine making areas would be linked

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  2. I am starting to become a little concerned that Sounds Air are starting to become very exposed with the amount of new work they are announcing. Two 3 mil aircraft and now talking about a third. While on the face of it they appear well managed and not aiming to take on larger TP or Jet competition they are heading into the same threatened area that has sunk a number of small operators that tried to expand to quickly.

    I hope they can consolidate and prove the concept before they threaten the efficient current business.

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    1. I completely agree with the above statement. History doesn't lie. The PC12 is not a money making airliner platform, it's more of a corporate / charter design, one would think they would bed them in before throwing them all over the country. Good on them though for getting amongst it.

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    2. If this platform offered the ability to 'like' posts then that is what I would have done for the above two comments. I also share some concerns and history has not been overly kind in this country to operators who rapidly expand. i have also seen operators with new aircraft vastly underestimate the cost of operating those machines which only comes to light once the aircraft is bedded in. I wish Soundsair the best though. They are a good little operator I have used at times but are now definitely starting to branch out into (for them) untested territory.

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  3. NPE-BHE, in my opinion, is direct competition with Air New Zealand.

    Good luck with making that one work.

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    1. Indeed, they're starting to get a network going.
      For example TUO-WLG-NSN.
      That will compete with TUO-AKL-NSN & ROT-WLG-NSN from Air NZ.

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  4. word on the vine is the WAG-WLG is failing.

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    1. I've come across that on the vine also. Might get the flick me thinks

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    2. I wonder if it will be front page news and demands for boycotts as regional travellers are outraged at Sounds Airs decision to "dump" "pull out" and "abandon" wanganui. Oh no of course not, there's no koru on it

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  5. As has been stated before, the competition to the air service in the regions is the motor car. It does not matter what the price of the flight the motor car is cheaper, until you have to trade speed for price.

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